Creating an official Facebook page for your business could be one of the smartest moves an entrepreneur will make for their business. In the age of mobile technology and social media, business Facebook accounts provide businesses with innovative ways to stay in touch with their customers at all times; and social media gives customers a more intimate glimpse into their favorite brands and services.
Read on to learn 5 great tips for creating a business Facebook account that will help your page stand out from the rest.
1. Identify Your Peak Hours
When do your fans check out your posts? Facebook’s insights will help you take a closer look into the viewing patterns of your followers. This information is invaluable. Customer analytics not only tells you what your customers want, but also when they want it. Customers love a consistent business. By identifying your peak hours, you can create a posting schedule so your clients will know when to expect great new content.
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2.Use the “Pin To Top” Feature
When you post something very important to your business, you want it to stay at the top of the page. By using the “Pin To Top” feature, you can keep your most pertinent information at first glance for page visitors without having to cease posting additional relevant content to your adoring Facebook followers.
3. Use Media In Posts Whenever Possible
Photos and videos have been proven to be more engaging to consumers than plain text alone. Explore creative commons or use photos of your own to highlight your daily updates with media that will catch the eyes of existing or potential clientele while they scroll their Newsfeed throughout the day. This is especially important when you utilize Facebook marketing tools like Sponsored content. Other than photos and videos, you can post articles, polls, and other content bound to engage your Facebook fans.
4. Make Yourself Recognizable
It may be tempting to use a cute meme as your profile picture, but the best business Facebook accounts use a logo or recognizable picture of their location. Profile pictures and cover photos are tools to help you promote yourself at first glance. These photographs must be appropriate and, most of all, relevant to your business and the image your wish to project to your growing customer base. Remember, your profile picture shows up everywhere you post on Facebook. Choose it carefully. Extra points: make your cover photo and profile picture flow as one.
5. Use Facebook’s Tools To Learn
One of the easiest ways to ensure you have a business Facebook account with excellent marketing capabilities is to follow the tips of the company itself. Facebook provides you with a plethora of information and tools to successfully market using the platform. If you are feeling stuck, look to the source for some inspiration and ideas.
Success Is At Your Fingertips
With Facebook marketing there’s no place to go but up! Business Facebook accounts provide users with unlimited access to their favorite brands and businesses. Harness the power of social media to take your enterprise to the top.
